A bespoke experience for customers purchasing a variety of vehicles from five major car dealers.
The passport was free to customers but was filled with millions in discounts, essentially it had monitory value and was worth acquiring. The promotional concept was an Auto Circuit with each dealer as a pit stop, similar to that of a race track. Each customer would get their passport stamped which allowed them to enter into a grand prize draw for a trip among other prizes.
The creative development involved had the ADA marketing team on marketing naturally and promotional strategy, while HIA and PjClayton focused on developing various collateral which included logo redesign and the passport shown below.
Other creative developments including but not limited to flyers, print ads, social media, event branding among other items used internally.
It was a great team and a great project experience.
Please note the artwork shown below is not necessarily the final print file.