There’s a wide range between the low-end and high-end costs involved to build a professional brand, especially for it to compete on a local or regional level. The high-end costs allows a powerful brand to flex its muscle nationally or internationally.
When doing a check on the costs to your business, avoid the temptation to cross out certain items because you think you can handle on your own to avoid outside costs. Businesses that start with do-it-yourself logos and presentation materials achieve false results. They may cover the front end, but they also lose the benefit of a strong, competitive, professional first impression.