True Blue Jamaica Blue Mountain Coffee is certified as a product containing 100% Jamaican Blue Mountain Coffee beans. Arabica beans are micro-roasted to perfection by a roastmaster. The process maximises freshness while maintaining a rich flavor and full-bodied taste. This combination of atmospheric and geographic location produces a coffee bean which is indisputably the finest in the world. The smooth taste of the Jamaican Blue Mountain bean is not only unique but revered by all coffee connoisseurs. Visit trubluejm.com for more.
PjClayton kept all the above in mind as we approached the project, we aimed to make it attractive but without a lot of noise, used an affordable labeling method y creating label stickers. True Blue located blue bags and everyone celebrated! Of course, a logo was made first that we thought reflected the brand. As a start-up business both PjClayton and true blue was pretty fresh in going out on their own and on a limited budget, but not lacking experience. True Blue's founder had branding an marketing experience and so did PjLCayton's founder, it was an enjoyable process.
Further developments took place as we went along new labels were created and refreshed identity, but that's a story for another time, we will update as should that new branding take place, there will be an updated website at some point for True Blue as well.
Here's something else we celebrated in 2017.